Exploring the brand value-shareholder value nexus for consumer goods companies Roger A. KerinRaj Sethuraman OriginalPaper Pages: 260 - 273
Foreign market entry mode choice of service firms: A contingency perspective Ikechi EkeledoK. Sivakumar OriginalPaper Pages: 274 - 292
A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates Scot BurtonDonald R. LichtensteinJudith A. Garretson OriginalPaper Pages: 293 - 306
Marketing of risky sports: From intention to action Aviv ShohamGregory M. RoseLynn R. Kahle OriginalPaper Pages: 307 - 321
The role of economic value, social value, and perceptions of fairness in interorganizational relationship retention decisions Jule B. GassenheimerFranklin S. HoustonJ. Charlene Davis OriginalPaper Pages: 322 - 337
Relationships between family communication and consumer activities of adolescents: An exploratory study Kay M. Palan Research Note Pages: 338 - 349
