The influence of ethical climate and ethical conflict on role stress in the sales force Charles H. SchwepkerO. C. FerrellThomas N. Ingram OriginalPaper Pages: 99 - 108
The price of competitiveness in competitive pricing David E. GriffithRoland T. Rust Research Note Pages: 109 - 116
Ethical correlates of role conflict and ambiguity in marketing: The mediating role of cognitive moral development Foo Nin HoScott J. VitellRene Desborde Research Note Pages: 117 - 126
Listening to your customers: The impact of perceived salesperson listening behavior on relationship outcomes Rosemary P. RamseyRavipreet S. Sohi Research Note Pages: 127 - 137
The impact of the academy of marketing science on marketing scholarship: An analysis of the research published inJAMS Naresh K. Malhotra Erratum Pages: 138 - 138
Customer value: The next source for competitive advantage Robert B. Woodruff Marketing In the 21st Century Pages: 139 - 153
Reflections on gaining competitive advantage through customer value A. Parasuraman Marketing In the 21st Century Pages: 154 - 161
Developing a customer value-based theory of the firm Stanley F. Slater Marketing In the 21st Century Pages: 162 - 167