Volume 24, Issue 2 | Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science

Official Publication of the Academy of Marketing Science

Publishing model:: Hybrid

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Volume 24, Issue 2

March 1996

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8 articles in this issue

Personality and ad-evoked feelings: The case for extraversion and neuroticism
Todd A. Mooradian
OriginalPaper Pages: 99 - 109
Buyer-seller relationships in the procurement of logistical services
Robert Dahlstrom
Kevin M. McNeilly
Thomas W. Speh
OriginalPaper Pages: 110 - 124
Identifying peer mentors in the sales force: An exploratory investigation of willingness and ability
Ellen Bolman Pullins
Leslie M. Fine
Wendy L. Warren
OriginalPaper Pages: 125 - 136
Opinion leaders and opinion seekers: Two new measurement scales
Leisa Reinecke Flynn
Ronald E. Goldsmith
Jacqueline K. Eastman
OriginalPaper Pages: 137 - 147
Assessing hierarchical differences in job-related attitudes and turnover among retail managers
Linda K. Good
Thomas J. Page
Clifford E. Young
Research Note Pages: 148 - 156
Construct validity of spouses’ relative influence measures: An application of the direct product model
Robert Madrigal
Christopher M. Miller
Research Note Pages: 157 - 170
Book reviews
Victoria L. Crittenden
Dalmar Fisher
Larry D. Compeau
BookReview Pages: 171 - 183
Marketing and the law
Anita Cava
René Sacasas
S. Scott Masin
OriginalPaper Pages: 184 - 186