1. Editorial

   • David W. Cravens

   EditorialNotes Pages: 3 - 3

2. Rethinking the effect of perceived fit on customers’ evaluations of new products

   • Daniel C. Smith
   • Jonlee Andrews

   OriginalPaper Pages: 4 - 14

3. A provider-cost/patron-effort schema for classifying products

   • Michael R. Hyman
   • Varinder M. Sharma
   • Parthasarathy Krishnamurthy

   OriginalPaper Pages: 15 - 25

4. Consumer ethnocentrism: A test of antecedents and moderators

   • Subhash Sharma
   • Terence A. Shimp
   • Jeongshin Shin

   OriginalPaper Pages: 26 - 37

5. The effects of filled waiting time and service provider control over the delay on evaluations of service

   • Shirley Taylor

   OriginalPaper Pages: 38 - 48

6. The perceived importance of ethics and social responsibility on organizational effectiveness: A survey of marketers

   • Anusorn Singhapakdi
   • Kenneth L. Kraft
   • Kumar C. Rallapalli

   OriginalPaper Pages: 49 - 56

7. Switching behavior in automobile markets: A consideration-sets model

   • Rajan Sambandam
   • Kenneth R. Lord

   Research Note Pages: 57 - 65

8. Marketing and the law

   • Anita Cava
   • René Sacasas Co-Editor
   • Robert Franz

   OriginalPaper Pages: 66 - 69

9. Book reviews

   • Victoria L. Crittenden
   • Randolph H. Case
   • Judith A. Clair

   BookReview Pages: 70 - 76