Abstract
Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment, including its governing case law, regulatory statutes, and future trends, is essential. This review will provide analysis of recent court cases and legislation with particular emphasis on creatively assisting the marketer’s management of the legal factor.
Similar content being viewed by others
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Cava, A., Sacasas Co-Editor, R., Arnesen, D.W. et al. Marketing and the law. JAMS 23, 66–69 (1995). https://doi.org/10.1007/BF02894613
Issue Date:
DOI: https://doi.org/10.1007/BF02894613