Rethinking the effect of perceived fit on customers’ evaluations of new products Daniel C. SmithJonlee Andrews OriginalPaper Pages: 4 - 14
A provider-cost/patron-effort schema for classifying products Michael R. HymanVarinder M. SharmaParthasarathy Krishnamurthy OriginalPaper Pages: 15 - 25
Consumer ethnocentrism: A test of antecedents and moderators Subhash SharmaTerence A. ShimpJeongshin Shin OriginalPaper Pages: 26 - 37
The effects of filled waiting time and service provider control over the delay on evaluations of service Shirley Taylor OriginalPaper Pages: 38 - 48
The perceived importance of ethics and social responsibility on organizational effectiveness: A survey of marketers Anusorn SinghapakdiKenneth L. KraftKumar C. Rallapalli OriginalPaper Pages: 49 - 56
Switching behavior in automobile markets: A consideration-sets model Rajan SambandamKenneth R. Lord Research Note Pages: 57 - 65