1. Customer loyalty: Toward an integrated conceptual framework

   • Alan S. Dick
   • Kunal Basu

   OriginalPaper Pages: 99 - 113

2. Multisource effects on the satisfaction formation process

   • Diane Haistead
   • David Hartman
   • Sandra L. Schmidt

   OriginalPaper Pages: 114 - 129

3. The dynamics of long-term business-to-business exchange relationships

   • Pratibha A. Dabholkar
   • Wesley J. Johnston
   • Amy S. Cathey

   OriginalPaper Pages: 130 - 145

4. The effects of expertise, end goal, and product type on adoption of preference formation strategy

   • Maryon F. King
   • Siva K. Balasubramanian

   OriginalPaper Pages: 146 - 159

5. Key aspects of organizational buying: conceptualization and measurement

   • Michele D. Bunn

   OriginalPaper Pages: 160 - 169

6. A magazine taxonomy based on customer overlap

   • George R. Milne

   OriginalPaper Pages: 170 - 179

7. Double jeopardy in television program choice

   • Naveen Donthu

   Research Note Pages: 180 - 185

8. Book reviews

   • Essam Mahmoud
   • Gillian Rice
   • Francis M. Ulgado

   BookReview Pages: 186 - 190