Program context antecedents of attitude toward radio commercials Kenneth R. LordMyung-Soo LeePaul L. Sauer OriginalPaper Pages: 3 - 15
Price, product information, and purchase intention: An empirical study Tung-Zong ChangAlbert R. Wildt OriginalPaper Pages: 16 - 27
Problem- and emotion-focused coping dimensions and sales presentation effectiveness David StruttonJames R. Lumpkin OriginalPaper Pages: 28 - 37
The structure of marketing channel relationships Robert A. RobicheauxJames E. Coleman OriginalPaper Pages: 38 - 51
Antecedents to customer expectations for service recovery Scott W. KelleyMark A. Davis OriginalPaper Pages: 52 - 61
Sellers and buyers on the boundary: Potential moderators of role stress-job outcome relationships Ronald E. MichaelsAndrea L. Dixon OriginalPaper Pages: 62 - 73
Reviews of books, software, and videos Essam MahmoudGillian RiceWilliam H. Bolen BookReview Pages: 85 - 88