Resistance to technological innovations: An examination of the role of self-efficacy and performance satisfaction Pam Scholder EllenWilliam O. BeardenSubhash Sharma OriginalPaper Pages: 297 - 307
Predictive performance of self-explicated, traditional conjoint, and hybrid conjoint models under alternative data collection modes Ishmael P. Akaah OriginalPaper Pages: 309 - 314
Internal validity assessment of conjoint estimated attribute importance weights René Y. DarmonDominique Rouziès OriginalPaper Pages: 315 - 322
Confidence interval for the total advertising impact and its mean duration under Koyck models John M. McCannRichard C. MoreyAmitabh S. Raturi OriginalPaper Pages: 333 - 340
A note on cultural consistency within the service firm: The effects of employee position on attitudes toward marketing culture Cynthia Webster OriginalPaper Pages: 341 - 346
Customer evaluation of retail salespeople utilizing the SOCO scale: A replication, extension, and application Gene BrownRobert E. WidingRonald L. Coulter OriginalPaper Pages: 347 - 351
The current status of outcomes assessment in marketing education Fred MillerDon ChamberlainRobert Seay OriginalPaper Pages: 353 - 362
Self-congruity versus functional congruity: Predictors of consumer behavior M. Joseph SirgyJ. S. JoharC. B. Claiborne OriginalPaper Pages: 363 - 375
A comment on patterns of store choice and customer gain/loss analysis Elizabeth J. WilsonArch G. Woodside OriginalPaper Pages: 377 - 382
Marketing and the law George D. CameronS. Scott MassinDon Wiesner BriefCommunication Pages: 397 - 400
