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References

  • Global Corporate Intelligence by George S. Roukis, Hugh Conway, and Bruce H. Charnov. (New York: Quorum Books, 1990, 335 pp., ISBN 0-89930-220-3).

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  • Consumption Values and Market Choices: Theory and Applications by Jagdish N. Sheth, Bruce I. Newman, and Barbara L. Gross (Cincinnati: South-Western Publishing Co., 1991, 224 pages, ISBN 0-538-80563-3)

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  • The Globalization of High Technology Production: Society, Space and Semiconductors in the Restructuring of the Modern World by Jefferey Henderson (London and New York: Routledge, 1989, 198 pp., ISBN 0-41503139-7)

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  • Multimethod Research: A Synthesis of Styles by John Brewer and Albert Hunter (Newberry Park, CA: Sage Publications, 1989, 209 pp.)

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  • Emotion in Advertising by S. J. Agres, J. A. Edell, and T. M. Dubitsky, Eds. (Quorum Books, 1990)

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Authors and Affiliations

  1. University of Wyoming, Laramie, USA

    Anthony F. McGann

  2. Florida State University, Flosida, USA

    Ronald E. Goldsmith

  3. The University of Akron, Akron, USA

    John Thanopoulos

  4. Oklahoma State University, Oklahoma, USA

    William G. Zikmund

  5. University of Southern California, Los Angeles, USA

    David W. Stewart

Authors
  1. Anthony F. McGann
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  2. Ronald E. Goldsmith
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  3. John Thanopoulos
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  4. William G. Zikmund
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  5. David W. Stewart
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McGann, A.F., Goldsmith, R.E., Thanopoulos, J. et al. Book reviews. JAMS 19, 391–395 (1991). https://doi.org/10.1007/BF02726515

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