Voice, exit, and negative word-of-mouth behaviors: An investigation across three service categories Jagdip Singh OriginalPaper Pages: 1 - 15
Product portfolio analysis and market share objectives: An exposition of certain underlying relationships P. Rajan Varadarajan OriginalPaper Pages: 17 - 29
A regression approach to conceptualizing and analyzing marketing transactions M. Joseph Sirgy OriginalPaper Pages: 31 - 42
Development of a taxonomy of services to gain strategic marketing insights John Bowen OriginalPaper Pages: 43 - 49
The impact of services versus goods on consumers’ assessment of perceived risk and variability Keith B. MurrayJohn L. Schlacter OriginalPaper Pages: 51 - 65
The conceptualization and measurement of product usage S. RamHyung-Shik Jung OriginalPaper Pages: 67 - 76
