Effects of appeal type and involvement on product disconfirmation: A cognitive response approach through product trial Henry AssaelMichael A. Kamins OriginalPaper Pages: 197 - 207
The influence of involvement and product class quality on consumer choice sets Joseph J. Belonax Jr.Rajshekhar G. Javalgi OriginalPaper Pages: 209 - 216
An empirical analysis of spokesperson characteristics on advertisement and product evaluations Susan M. PetroshiusKenneth E. Crocker OriginalPaper Pages: 217 - 225
An assessment of the reliability and validity of husband and wife self-report purchase decision making measures JoAnne Stilley HopperAlvin C. BurnsDaniel L. Sherrell OriginalPaper Pages: 227 - 234
The effects of appeals, anonymity, and feedback on mail survey response patterns from salespeople Pradeep K. Tyagi OriginalPaper Pages: 235 - 241
Industrial market segmentation on buying center purchase responsibilities Robert J. Thomas OriginalPaper Pages: 243 - 252
A transaction cost explanation of vertical control in international markets Saul Klein OriginalPaper Pages: 253 - 260
