Skip to main content
SpringerLink
Log in

Book reviews

  • Published:
Journal of the Academy of Marketing Science Aims and scope Submit manuscript

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

References

  • Competitor Intelligence—How to Get It-How to Use It by Leonard M. Fuld (New York: John Wiley & Sons, 1985, 479 pp., $24.95)

    Google Scholar 

  • Analysis for Marketing Planning by Donald R. Lehmann andRussell S. Winer (Plano, Texas: Business Publications, Inc., 1988, 175 pp., $16.95)

    Google Scholar 

  • Basic Marketing Research by Gilbert A. Churchill (Chicago: Dryden, 1988, 765 pp., $47.35)

    Google Scholar 

  • Market Research and Analysis Third Edition by Donald R. Lehmann Boston: Irwin, 1989, 879 pp., $40.95)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. University of Nebraska-Lincoln, Lincoln, USA

    Ron Hampton, William W. Curtis & Dwayne Ball

  2. Marquette University, Milwaukee, Wisconsin, USA

    Jamshid C. Hosseini

Authors
  1. Ron Hampton
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. William W. Curtis
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Dwayne Ball
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Jamshid C. Hosseini
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Hampton, R., Curtis, W.W., Ball, D. et al. Book reviews. JAMS 17, 261–263 (1989). https://doi.org/10.1007/BF02729818

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF02729818

Search

Navigation