The evolving marketing concept, competitive intensity and organizational performance Robert F. LuschGene R. Laczniak OriginalPaper Pages: 1 - 11
An evaluation of progress in the development of a definition of marketing O. C. FerrellGeorge H. Lucas OriginalPaper Pages: 12 - 23
A multivariate analysis of responses to dissatisfaction Marsha L. Richins OriginalPaper Pages: 24 - 31
Task complexity and contingent information processing in the case of couple’s decision making Chankon KimMajeed Khoury OriginalPaper Pages: 32 - 43
The halo effect in store image measurement Bob T. W. WuSusan M. Petroshius OriginalPaper Pages: 44 - 51
Socialization effects of retail work experience on shopping orientations William R. DardenRoy D. Howell OriginalPaper Pages: 52 - 63
Magnitude scaling of the dependent variable in decompositional multiattribute preference models R. Kenneth Teas OriginalPaper Pages: 64 - 73
Using empirical data to investigate the likelihood of brands being admitted or readmitted into an established evoked set Robert J. Sutton Research Notes Pages: 82 - 89