A value exchange model for the channel of distribution: Implications for management and research Richard Lee MillerWilliam F. LewisJ. Paul Merenski OriginalPaper Pages: 1 - 17
Measuring coalitions in the industrial buying center Michael H. MorrisWilbur W. StantonRoger J. Calantone OriginalPaper Pages: 18 - 39
Determinants of retail profit performance: A consideration of retail marketing strategies J. Joseph Cronin OriginalPaper Pages: 40 - 53
A longitudinal field test of stockout effects on multi-brand inventories William H. MotesStephen B. Castleberry OriginalPaper Pages: 54 - 68
An investigation of the relative efficacy of four alternative approaches to importance-performance analysis John L. CromptonNicholas A. Duray OriginalPaper Pages: 69 - 80
The elderly:Still the “invisible and forgotten” market segment Ganesan VisvabharathyDavid R. Rink OriginalPaper Pages: 81 - 100
Professionalism and attorney attitudes toward legal service advertising William E. SnizekKenneth E. Crocker OriginalPaper Pages: 101 - 118
Image and cost factors in the choice of mental health-care organizations: A causal model Raj AroraS. Tamer Cavusgil OriginalPaper Pages: 119 - 129