Intermarket shopping behavior and the small community: Problems and prospects of a widespread phenomenon A. Coskun SamliGlen RieckenUgur Yavas OriginalPaper Pages: 1 - 14
An experimental approach to improve student attitudes toward careers in selling Thomas H. StevensonChristie H. Paksoy OriginalPaper Pages: 29 - 39
Response speeds, functions, and predictability in mail surveys David W. Finn OriginalPaper Pages: 61 - 70
The impact of selected environmental forces upon consumers' willingness to buy foreign products Chih-Kang WangCharles W. Lamb OriginalPaper Pages: 71 - 84
The erosion of the unusual susceptibility defense: The case of the disadvantaged consumer Fred W. MorganEdward A. Riordan OriginalPaper Pages: 85 - 96
Geographic mobility and demographic and socioeconomic market segmentation Gerald AlbaumDel I. Hawkins OriginalPaper Pages: 97 - 113
Customers' perceptions of the saleswoman: A study of personality, task and evaluative attributes by respondent location and gender William J. LundstromD. Nel Ashworth OriginalPaper Pages: 114 - 122
Marketing and non-marketing materials sent by American Colleges and Universities John A. Bradford OriginalPaper Pages: 123 - 141
Cyclical variations of advertising and personal selling Joseph A. BellizziA. Frank ThompsonLynn J. Loudenback OriginalPaper Pages: 142 - 155
On the reduced effectiveness of some sexually suggestive ads Ben B. JuddM. Wayne Alexander OriginalPaper Pages: 156 - 168
Identifying the energy conscious consumer: The case of the opinion leader Duane L. DavisRonald S. Rubin OriginalPaper Pages: 169 - 190
