The impact of selected environmental forces upon consumers' willingness to buy foreign products

  • Chih-Kang Wang
  • Charles W. Lamb

Abstract

The purpose of this study was to measure the effects of foreign economic, political, and cultural environments on American consumers' willingness to buy foreign products. Results of a self-administered mail questionnaire revealed that respondents were most willing to buy products from economically developed free countries with a European, Australian, or New Zealand culture.

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Copyright information

© Academy of Marketing Science 1983

Authors and Affiliations

  • Chih-Kang Wang
    • 1
  • Charles W. Lamb
    • 2
  1. 1.Metal Industries Research InstituteTaipeiTaiwan
  2. 2.Texas Christian UniversityFort Worth

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