The impact of selected environmental forces upon consumers' willingness to buy foreign products

  • Chih-Kang Wang
  • Charles W. Lamb


The purpose of this study was to measure the effects of foreign economic, political, and cultural environments on American consumers' willingness to buy foreign products. Results of a self-administered mail questionnaire revealed that respondents were most willing to buy products from economically developed free countries with a European, Australian, or New Zealand culture.


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Copyright information

© Academy of Marketing Science 1983

Authors and Affiliations

  • Chih-Kang Wang
    • 1
  • Charles W. Lamb
    • 2
  1. 1.Metal Industries Research InstituteTaipeiTaiwan
  2. 2.Texas Christian UniversityFort Worth

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