1. The future of the marketing department at business schools

   • Jan-Benedict E. M. Steenkamp

   Editorial 23 September 2017 Pages: 169 - 172

2. An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards

   • Michelle D. Steward
   • James A. Narus
   • Michelle L. Roehm

   Original Empirical Research 28 July 2017 Pages: 173 - 189

3. The impact of a sales team’s perceived entitativity on customer satisfaction

   • Chen Wang
   • JoAndrea Hoegg
   • Darren W. Dahl

   Original Empirical Research 08 January 2018 Pages: 190 - 211

   

4. Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort

   • Anna G. Devlin
   • Wedad Elmaghraby
   • Rebecca W. Hamilton

   Original Empirical Research 29 June 2017 Pages: 212 - 233

   

5. Cause marketing and customer profitability

   • Michel Ballings
   • Heath McCullough
   • Neeraj Bharadwaj

   Original Empirical Research 05 December 2017 Pages: 234 - 251

   

6. Understanding the long-term implications of retailer returns in business-to-business relationships

   • Lauren Skinner Beitelspacher
   • Thomas L. Baker
   • Dhruv Grewal

   Original Empirical Research 20 July 2017 Pages: 252 - 272

   

7. Debates and assumptions about motion picture performance: a meta-analysis

   • François A. Carrillat
   • Renaud Legoux
   • Allègre L. Hadida

   Original Empirical Research 02 October 2017 Pages: 273 - 299

   

8. Building a multi-category brand: when should distant brand extensions be introduced?

   • Jeffrey R. Parker
   • Donald R. Lehmann
   • Martin G. Schleicher

   Original Empirical Research 27 June 2017 Pages: 300 - 316

   

9. Hey big spender! A golden (color) atmospheric effect on tipping behavior

   • Na Young Lee
   • Stephanie M. Noble
   • Dipayan Biswas

   Original Empirical Research 15 November 2016 Pages: 317 - 337

   

10. Pre-release consumer buzz

    • Mark B. Houston
    • Ann-Kristin Kupfer
    • Martin Spann

    Conceptual/Theoretical Paper 15 January 2018 Pages: 338 - 360