1. The role of data privacy in marketing

   • Kelly D. Martin
   • Patrick E. Murphy

   Conceptual/Theoretical Paper 22 September 2016 Pages: 135 - 155

   

2. A comment on privacy

   • David W. Stewart

   Commentary 20 October 2016 Pages: 156 - 159

3. Broadening marketing’s contribution to data privacy

   • O. C. Ferrell

   Commentary 08 October 2016 Pages: 160 - 163

4. Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches

   • V Kumar
   • Amalesh Sharma
   • Shaphali Gupta

   Methodological Paper 01 February 2017 Pages: 164 - 185

   

5. Event study methodology in the marketing literature: an overview

   • Alina Sorescu
   • Nooshin L. Warren
   • Larisa Ertekin

   Methodological Paper 01 February 2017 Pages: 186 - 207

6. Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR

   • Saim Kashmiri
   • Cameron Duncan Nicol
   • Liwu Hsu

   Original Empirical Research 10 June 2016 Pages: 208 - 228

   

7. The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework

   • Paul Valentin Ngobo

   Original Empirical Research 13 September 2016 Pages: 229 - 250

   

8. The effect of green partnerships on firm value

   • Anna Sadovnikova
   • Ashish Pujari

   Original Empirical Research 11 July 2016 Pages: 251 - 267

   

9. Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

   • V. Kumar
   • JeeWon Brianna Choi
   • Mallik Greene

   Original Empirical Research 14 June 2016 Pages: 268 - 288