1. Journal of the Academy of Marketing Science: Editorial policies

   • P. Rajan Varadarajan

   EditorialNotes Pages: 3 - 4

2. The effect of customers' emotional responses to service failures on their recovery effort evaluations and satisfaction judgments

   • Amy K. Smith
   • Ruth N. Bolton

   OriginalPaper Pages: 5 - 23

3. Two sides to attitudinal commitment: The effect of calculative and loyalty commitment on enforcement mechanisms in distribution channels

   • David I. Gilliland
   • Daniel C. Bello

   OriginalPaper Pages: 24 - 43

4. Linking thoughts to feelings: Investigating cognitive appraisals and consumption emotions in a mixed-emotions context

   • Julie A. Ruth
   • Frédéric F. Brunel
   • Cele C. Otnes

   OriginalPaper Pages: 44 - 58

5. Sibling brands, multiple objectives, and response to entry: The case of the marion retail coffee market

   • Thomas G. Gruca
   • D. Sudharshan
   • K. Ravi Kumar

   OriginalPaper Pages: 59 - 69

6. Schools of thought in organizational learning

   • Simon J. Bell
   • Gregory J. Whitwell
   • Bryan A. Lukas

   OriginalPaper Pages: 70 - 86

7. Reviews of books

   • Peggy Cunningham
   • Ashwin W. Joshi
   • Terrence H. Witkowski

   BookReview Pages: 87 - 93

8. Marketing and the law

   • Ann Morales Olazábal
   • Anita Cava
   • Debra D. Burke

   Announcement Pages: 94 - 96