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Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy Jesús J. Cambra-FierroMaría Fuentes-BlascoAna Olavarría Empirical article 27 May 2021 Pages: 467 - 491
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What triggers usage of gift-giving apps? A comparison between users and non-users Wee-Kheng TanPing-Hsin Liao Empirical article 09 July 2021 Pages: 515 - 538
On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining Mingyu ParkYoungjung Geum Theoretical article 21 June 2021 Pages: 539 - 561