The Nature and Benefits of National Brand/Private Label Competition Robert L. Steiner OriginalPaper Pages: 105 - 127
Investigating the Cross-Category Effects of Store Brands Serdar SaymanJagmohan S. Raju OriginalPaper Pages: 129 - 141
Does Store Brand Patronage Improve Store Patronage? K. SudhirDebabrata Talukdar OriginalPaper Pages: 143 - 160
The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations Fiona Scott MortonFlorian Zettelmeyer OriginalPaper Pages: 161 - 194
Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced? André BonfrerPradeep K. Chintagunta OriginalPaper Pages: 195 - 218