Abstract
We investigate the relationship between a household's store brandpatronage and store patronage through its impact on store revenuesand profits. The nature of the relationship will help answer thequestion: Do store brands contribute to greater store differentiationor to greater price sensitivity in the market? Our results show supportfor the store differentiation argument.
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Sudhir, K., Talukdar, D. Does Store Brand Patronage Improve Store Patronage?. Review of Industrial Organization 24, 143–160 (2004). https://doi.org/10.1023/B:REIO.0000033353.52208.ba
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DOI: https://doi.org/10.1023/B:REIO.0000033353.52208.ba