1. An Empirical Model of Advertising Dynamics

   • Jean-Pierre Dubé
   • Günter J. Hitsch
   • Puneet Manchanda

   OriginalPaper Pages: 107 - 144

2. Keeping Up With the Joneses: Analyzing the Effect of Income Inequality on Consumer Borrowing

   • Markus Christen
   • Ruskin M. Morgan

   OriginalPaper Pages: 145 - 173

3. Generalized Reverse Discrete Choice Models

   • Sanjog Misra

   OriginalPaper Pages: 175 - 200