1. To Price Discriminate or Not: Product Choice and the Selection Bias Problem

   • Ganesh Iyer
   • P.B. Seetharaman

   OriginalPaper Pages: 155 - 178

2. The Impact of Frequent Shopper Programs in Grocery Retailing

   • Rajiv Lal
   • David E. Bell

   OriginalPaper Pages: 179 - 202

3. Measuring Prices and Price Competition Online: Amazon.com and BarnesandNoble.com

   • Judith Chevalier
   • Austan Goolsbee

   OriginalPaper Pages: 203 - 222

4. The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use

   • Geraldine Fennell
   • Greg M. Allenby
   • Yancy Edwards

   OriginalPaper Pages: 223 - 244