1. Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations

   • Joydeep Srivastava
   • Anusree Mitra

   OriginalPaper Pages: 327 - 336

2. Evaluation of Aggressive Competitive Pricing Strategies

   • Martin Natter
   • Harald Hruschka

   OriginalPaper Pages: 337 - 347

3. Predicting Future Buyer Behavior with Consumers' Confidence and Sentiment Indexes

   • S. Chakrabarty
   • M. Chopin
   • A. Darrat

   OriginalPaper Pages: 349 - 360

4. Applying Diffusion Models with Regional Heterogeneity

   • Paul Steffens

   OriginalPaper Pages: 361 - 369

5. The Relationship between Processing Styles and Self-Control Behavioral Characteristics

   • Joan Giese
   • Jane Sojka

   OriginalPaper Pages: 371 - 382

6. Encouragement Designs: An Approach to Self-Selected Samples in an Experimental Design

   • Eric Bradlow

   OriginalPaper Pages: 383 - 391

7. Clustering at the Movies

   • Kamel Jedidi
   • Robert Krider
   • Charles Weinberg

   OriginalPaper Pages: 393 - 405