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The Relationship between Processing Styles and Self-Control Behavioral Characteristics

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Abstract

Recent research suggests that cognitions and affect may operate independently or simultaneously during the decision process. The purpose of this exploratory research is to understand cognitive and affective processing styles by examining the self-control traits which may be associated with each style. Results suggest that individuals prone to affective decision processing (Feeling Processors) also tended towards more compulsive behavior than the other types of processors. Similarly, individuals who use both styles of processing (Combination Processors) were found to be more likely to engage in risk-taking behavior. Implications of these results and future research are suggested.

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Authors and Affiliations

  1. Department of Marketing, Washington State University, Pullman, WA, 99164-4730

    Joan Giese (Assistant Professor)

  2. Department of Marketing, Ohio University, Athens, OH, 45701-2979

    Jane Sojka (Assistant Professor)

Authors
  1. Joan Giese
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  2. Jane Sojka
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Giese, J., Sojka, J. The Relationship between Processing Styles and Self-Control Behavioral Characteristics. Marketing Letters 9, 371–382 (1998). https://doi.org/10.1023/A:1008093501662

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