Perceiving competitive reactions: The value of accuracy (and paranoia) Bruce H. ClarkDavid B. Montgomery OriginalPaper Pages: 115 - 129
A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options Wayne S. DesarboVenkatram RamaswamyTammo Bijmolt OriginalPaper Pages: 131 - 145
Competency, prior performance, opportunity framing, and competitive response: Exploring some behavioral decision theory perspectives John W. MullinsOrville C. Walker Jr. OriginalPaper Pages: 147 - 162
The impact of corporate behavior on perceived product value Elizabeth H. CreyerWilliam T. Ross Jr. OriginalPaper Pages: 173 - 185
Effects of product-specific word-of-mouth communication on product category involvement Joan L. GieseEric R. SpangenbergAyn E. Crowley OriginalPaper Pages: 187 - 199
