Exploring the boundaries of the framing effect: The moderating roles of disparate expected values and perceived costs of judgmental errors James J. KellarisFrank R. KardesTheresa Dinovo OriginalPaper Pages: 175 - 182
The impact of environmental uncertainty on the design of salesforce compensation plans Kissan JosephManohar U. Kalwani OriginalPaper Pages: 183 - 197
A nested logit model of brand choice incorporating variety-seeking and marketing-mix variables Asim AnsariKapil BawaAyijit Ghosh OriginalPaper Pages: 199 - 210
Effects of fear appeal format and consumer personality on ad processing and persuasion: A preliminary analysis Henry C. Boyd III OriginalPaper Pages: 211 - 220
Brand promotions as a lottery Sanjay K. DharClaudia González-VallejoDilip Soman OriginalPaper Pages: 221 - 233
A within-attribute model of variety-seeking behavior Michael D. JohnsonAndreas HerrmannJens Gutsche OriginalPaper Pages: 235 - 243