Offensive and defensive marketing: Closed-loop duopoly strategies Gary M. Erickson OriginalPaper Pages: 285 - 295
The decision processes of innovative communicators and other adopters Grahame R. DowlingDavid F. Midgley OriginalPaper Pages: 297 - 308
Positive versus negative comparative advertising Shailendra Pratap Jain OriginalPaper Pages: 309 - 320
Preference aggregation and repeat buying in households Sunil GuptaJoel H. Steckel OriginalPaper Pages: 321 - 336
Game theoretic derivations of competitive strategies in conjoint analysis S. Chan ChoiWayne S. Desarbo OriginalPaper Pages: 337 - 348
An alternative approach to discriminating multivariate populations and its applications to marketing research Sangit ChatterjeeA. NarayananFrederick Wiseman OriginalPaper Pages: 349 - 360
Brand inequalities in the loyalty-effects of purchases Purushottam Papatla OriginalPaper Pages: 361 - 368
A cross validation test of four models for quantifying multiattribute preferences Paul E. GreenAbba M. KriegerManoj K. Agarwal OriginalPaper Pages: 369 - 380