1. Offensive and defensive marketing: Closed-loop duopoly strategies

   • Gary M. Erickson

   OriginalPaper Pages: 285 - 295

2. The decision processes of innovative communicators and other adopters

   • Grahame R. Dowling
   • David F. Midgley

   OriginalPaper Pages: 297 - 308

3. Positive versus negative comparative advertising

   • Shailendra Pratap Jain

   OriginalPaper Pages: 309 - 320

4. Preference aggregation and repeat buying in households

   • Sunil Gupta
   • Joel H. Steckel

   OriginalPaper Pages: 321 - 336

5. Game theoretic derivations of competitive strategies in conjoint analysis

   • S. Chan Choi
   • Wayne S. Desarbo

   OriginalPaper Pages: 337 - 348

6. An alternative approach to discriminating multivariate populations and its applications to marketing research

   • Sangit Chatterjee
   • A. Narayanan
   • Frederick Wiseman

   OriginalPaper Pages: 349 - 360

7. Brand inequalities in the loyalty-effects of purchases

   • Purushottam Papatla

   OriginalPaper Pages: 361 - 368

8. A cross validation test of four models for quantifying multiattribute preferences

   • Paul E. Green
   • Abba M. Krieger
   • Manoj K. Agarwal

   OriginalPaper Pages: 369 - 380