Identifying multiple preference segments from own- and cross-price elasticities Gary J. RussellRandolph E. BucklinV. Srinivasan OriginalPaper Pages: 5 - 18
A stochastic programming model to analyze ordinal preference data Kin-Nam LauGerald PostKaruna Selvaraj OriginalPaper Pages: 19 - 29
Differences in consumer perceptions of similarity and dissimilarity Naveen DonthuJoseph Cherian OriginalPaper Pages: 31 - 38
Procedural learning, consumer decision making, and marketing communication Amna KirmaniPeter Wright OriginalPaper Pages: 39 - 48
Demarketing as a differentiation strategy Eitan GerstnerJames HessWujin Chu OriginalPaper Pages: 49 - 57
Reactions of clients to referral requests Kathy L. Pettit-O'MalleyCarl S. BozmanU. N. Umesh OriginalPaper Pages: 71 - 79
Choosing among diffusion models: Some empirical evidence Philip M. Parker OriginalPaper Pages: 81 - 94