Profitability of behavior-based price discrimination Sumit Shrivastav OriginalPaper 06 December 2022 Pages: 535 - 547
The adoption and disadoption of electric vehicles by innovators Madhavan ParthasarathyWalfried Lassar OriginalPaper 10 December 2022 Pages: 549 - 573
Can power predict consumers’ preferences for aesthetic products? The moderating role of locus of control Mengmeng XuHongyan JiangHuimin Tan OriginalPaper 21 December 2022 Pages: 575 - 589
The impact of commodity taxation on product variety: a multi-category investigation Sungtak HongKanishka Misra OriginalPaper 28 December 2022 Pages: 591 - 604
Consumer misestimations of small recurring changes vs. a single large lump sum Kunter GunastiHaipeng (Allan) Chen OriginalPaper 08 February 2023 Pages: 605 - 617
The Oversensitivity in Gift-Giving Phenomenon Julian GiviYumei Mu OriginalPaper 15 February 2023 Pages: 619 - 631
Role of music tempo in choosing from large and small choice sets: insights from functional magnetic resonance imaging (fMRI) Kaijun ZhangHongkun LiuJun Ye OriginalPaper 28 February 2023 Pages: 633 - 652
CEO inside-debt compensation and strategic emphasis Nithya ShankarBill B. Francis OriginalPaper 06 March 2023 Pages: 653 - 667
Cued-recall asymmetries: the case of brand names and logos Sara Loughran DommerJeffrey R. Parker OriginalPaper 13 September 2023 Pages: 669 - 684
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand Carina ThürridlFrauke Mattison Thompson OriginalPaper Open access 20 April 2023 Pages: 685 - 696
Need to evaluate as a predictor of creating and seeking online word of mouth Mengran XuRebecca Walker ReczekRichard E. Petty OriginalPaper 27 April 2023 Pages: 697 - 712
Personalized subject lines in email marketing Laurens DefauAlexander Zauner REPLICATION CORNER Open access 08 September 2023 Pages: 727 - 733