To buy or how much to buy? Partition dependence in purchase-quantity decisions Nader T. TavassoliMatteo Visentin OriginalPaper 24 September 2021 Pages: 177 - 188
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio Karthik SridharAshish KumarRam Bezawada OriginalPaper 19 August 2021 Pages: 189 - 201
The effect of competition on product removal Xabier Barriola OriginalPaper Open access 08 October 2021 Pages: 203 - 214
Consumer motives for buying regional products: the REGIOSCALE Nadine WaehningRaffaele Filieri OriginalPaper 13 May 2021 Pages: 215 - 236
Building consumer connection with new brands through rituals: the role of mindfulness Maggie Wenjing LiuQichao ZhuXian Wang OriginalPaper 28 July 2021 Pages: 237 - 250
Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior Shuai YangXinyu ChangWilliam T. Ross Jr OriginalPaper 09 August 2021 Pages: 251 - 276
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising Sohyun BaeXiaoyan LiuSharon Ng OriginalPaper 19 August 2021 Pages: 277 - 291
Strengthening the satisfaction loyalty link: the role of relational switching costs Heiner EvanschitzkyValentina StanLiane Nagengast OriginalPaper Open access 27 August 2021 Pages: 293 - 310
Speaking the same language: the power of words in crowdfunding success and failure Ling PengGeng CuiShuman Liu OriginalPaper 13 September 2021 Pages: 311 - 323
The street music business: consumer responses to buskers performing on the street and on online video platforms Samuel StäblerKim Katharina Mierisch OriginalPaper Open access 29 September 2021 Pages: 325 - 350
Virtual currencies: different schemes and research opportunities Gianluca ScheideggerPriya Raghubir Idea Corner Open access 14 February 2022 Pages: 351 - 360
