1. A demonstration of anomalies in evaluations of bundling

   • Minette E. Drumwright

   OriginalPaper Pages: 311 - 321

2. Effects of price uncertainty on consumer purchase budget and price thresholds

   • Tridib Mazumdar
   • Sung Youl Jun

   OriginalPaper Pages: 323 - 329

3. Do bonus payments help enhance salesforce retention?

   • Kissan Joseph
   • Manohar U. Kalwani

   OriginalPaper Pages: 331 - 341

4. Differentiation via the marketing mix

   • William Boulding
   • Eunkyu Lee

   OriginalPaper Pages: 343 - 356

5. Efficient choice set designs for estimating availability cross-effects models

   • Donald A. Anderson
   • James B. Wiley

   OriginalPaper Pages: 357 - 370

6. Social utility and fashion behavior

   • Shelby H. McIntyre
   • Christopher M. Miller

   OriginalPaper Pages: 371 - 382

7. Optimal multiple-objective marketing strategies

   • Stephen S. Bell
   • Gregory S. Carpenter

   OriginalPaper Pages: 383 - 393

8. Incorporating heterogeneous adoption rates in new product diffusion: A model and empirical investigations

   • Sunder Narayanan

   OriginalPaper Pages: 395 - 406

9. A decomposition of repeat buying

   • V. Kumar
   • Amit Ghosh
   • Gerard J. Tellis

   OriginalPaper Pages: 407 - 417