Measuring the hedonic and utilitarian dimensions of attitudes toward product categories Ayn E. CrowleyEric R. SpangenbergKevin R. Hughes OriginalPaper Pages: 239 - 249
Assessing the influence of marketing research on the social science literature Joseph A. CoteSiew Meng LeongJane Cote OriginalPaper Pages: 251 - 258
Interpreting multiple correspondence analysis as a multidimensional scaling method Donna L. HoffmanJan De Leeuw OriginalPaper Pages: 259 - 272
Latent class metric conjoint analysis Wayne S. DesarboMichel WedelVenkatram Ramaswamy OriginalPaper Pages: 273 - 288
Olfaction as a cue for product quality Paula Fitzgerald BoneSwati Jantrania OriginalPaper Pages: 289 - 296
Using single informants to study group choice: An examination of research practice in organizational buying Elizabeth J. WilsonGary L. Lilien OriginalPaper Pages: 297 - 305