Marketing Letters

, Volume 3, Issue 3, pp 289–296

Olfaction as a cue for product quality

  • Paula Fitzgerald Bone
  • Swati Jantrania
Article

Abstract

This paper explores the effect of olfaction on product performance judgments. An experiment is conducted to determine (1) the robustness of the olfaction effects observed in early research and (2) the underlying reason why olfaction affects judgments. It appears that cognitions, rather than hedonics, drive the observed olfaction effects.

Key words

Olfaction Product Judgments Hedonics 

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Copyright information

© Kluwer Academic Publishers 1992

Authors and Affiliations

  • Paula Fitzgerald Bone
    • 1
  • Swati Jantrania
    • 2
  1. 1.West Virginia UniversityMorgantown
  2. 2.Pennsylvania State UniversityState College

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