1. Have diffusion rates been accelerating over time?

   • Barry L. Bayus

   OriginalPaper Pages: 215 - 226

2. Pricing strategies in markets with dynamic elasticities

   • Philip Parker

   OriginalPaper Pages: 227 - 237

3. Measuring the hedonic and utilitarian dimensions of attitudes toward product categories

   • Ayn E. Crowley
   • Eric R. Spangenberg
   • Kevin R. Hughes

   OriginalPaper Pages: 239 - 249

4. Assessing the influence of marketing research on the social science literature

   • Joseph A. Cote
   • Siew Meng Leong
   • Jane Cote

   OriginalPaper Pages: 251 - 258

5. Interpreting multiple correspondence analysis as a multidimensional scaling method

   • Donna L. Hoffman
   • Jan De Leeuw

   OriginalPaper Pages: 259 - 272

6. Latent class metric conjoint analysis

   • Wayne S. Desarbo
   • Michel Wedel
   • Venkatram Ramaswamy

   OriginalPaper Pages: 273 - 288

7. Olfaction as a cue for product quality

   • Paula Fitzgerald Bone
   • Swati Jantrania

   OriginalPaper Pages: 289 - 296

8. Using single informants to study group choice: An examination of research practice in organizational buying

   • Elizabeth J. Wilson
   • Gary L. Lilien

   OriginalPaper Pages: 297 - 305