Co-producing with consumers: how varying levels of control and co-production impact affect Jennifer StevensCarol L. EsmarkNa Young Lee OriginalPaper 09 January 2017 Pages: 171 - 187
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism Peter M. FischerKatharina P. Zeugner-Roth OriginalPaper 26 January 2016 Pages: 189 - 204
Impact of age on brand awareness sets: a turning point in consumers’ early 60s Raphaëlle Lambert-PandraudGilles LaurentCarolyn Yoon OriginalPaper 30 August 2016 Pages: 205 - 218
When do unethical brand perceptions spill over to competitors? Rebecca K. TrumpKevin P. Newman OriginalPaper 09 September 2016 Pages: 219 - 230
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity Mario FarskyOliver SchnittkaCarina Lorth OriginalPaper 01 June 2016 Pages: 231 - 240
The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity Benedikt SchnurrAlexandra Brunner-SperdinNicola E. Stokburger-Sauer OriginalPaper Open access 09 August 2016 Pages: 241 - 253
Relationship type, perceived trust, and ambiguity aversion Hsin-Hsien LiuJung-Hua Chang OriginalPaper 05 September 2016 Pages: 255 - 266
Hoping grey goes green: air pollution’s impact on consumer automobile choices Jia LiCharles C. MoulWanqing Zhang OriginalPaper 09 September 2016 Pages: 267 - 279
Assessing corporate demand for sponsorship: marketing costs in the financial services industry Jonathan A. Jensen OriginalPaper 27 September 2016 Pages: 281 - 291
Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay Antonia MantonakisNorbert SchwarzCarolyn Yoon OriginalPaper 09 January 2017 Pages: 293 - 303
Sustaining relationships after opportunism and misunderstanding: the role of formalization and socialization Chun ZhangJulie Juan LiYing Huang OriginalPaper 11 January 2017 Pages: 305 - 319
Do sexy mouthwash ads leave a bad aftertaste? The interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy James Mark MayerPlamen Peev OriginalPaper 21 January 2017 Pages: 321 - 333