Is there a negative relationship between the order-of-brand entry and market share? Dean C. H. WilkieLester W. Johnson OriginalPaper 30 December 2014 Pages: 211 - 222
Consumer emotional intelligence and its effects on responses to transgressions Hongmin AhnYongjun SungMinette E. Drumwright OriginalPaper 15 January 2015 Pages: 223 - 233
Aesthetic responses to prototypicality and uniqueness of product design Steven J. StantonJanell D. TownsendWooseong Kang OriginalPaper 03 May 2015 Pages: 235 - 246
Modeling the correct level of analysis in non-aggregated household panel data: A simulation approach Andreas Lemmerer OriginalPaper 01 November 2014 Pages: 247 - 257
Attention to social comparison information and brand avoidance behaviors Eunjin (Anna) KimS. RatneshwarTilottama Ghosh Chowdhury OriginalPaper 05 November 2014 Pages: 259 - 271
Sounds that make you smile and share: a phonetic key to prosociality and engagement Kevin M. KniffinMitsuru Shimizu OriginalPaper 07 November 2014 Pages: 273 - 283
Attributions of blame following a product-harm crisis depend on consumers’ attachment styles Jodie WhelanNiraj Dawar OriginalPaper 07 December 2014 Pages: 285 - 294
How product–cause fit and donation quantifier interact in cause-related marketing (CRM) settings: evidence of the cue congruency effect Neel DasAbhijit GuhaBalaji Krishnan OriginalPaper 07 December 2014 Pages: 295 - 308
Consumer reactions to round numbers in brand names Kunter GunastiTimucin Ozcan OriginalPaper 12 December 2014 Pages: 309 - 322
Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption Maura L. ScottGergana Y. Nenkov OriginalPaper 21 November 2014 Pages: 323 - 336
Connecting the dots: how personal need for structure produces false consumer pattern perceptions Alexander DavidsonMichel Laroche OriginalPaper 10 October 2014 Pages: 337 - 350
Better together: Trait competitiveness and competitive psychological climate as antecedents of salesperson organizational commitment and sales performance Wyatt A. SchrockDouglas E. HughesEli Jones OriginalPaper 19 September 2014 Pages: 351 - 360
The role of emotions in decision-making on employer brands: insights from functional magnetic resonance imaging (fMRI) Linn Viktoria RamplChristian OpitzPeter Kenning OriginalPaper 19 December 2014 Pages: 361 - 374
Attack and defend: the role of targeting in a distribution channel Jianqiang ZhangZhuping LiuWeijun Zhong OriginalPaper 19 September 2014 Pages: 375 - 386
The influence of hedonic versus utilitarian consumption situations on the compromise effect Sungeun (Ange) KimJungkeun Kim OriginalPaper 23 September 2014 Pages: 387 - 401
The multicollinearity illusion in moderated regression analysis David DisatnikLiron Sivan OriginalPaper 11 December 2014 Pages: 403 - 408
Retraction Note to: Why money meanings matter in decisions to donate time and money Promothesh ChatterjeeRandall L. RoseJayati Sinha Retraction Note 05 March 2016 Pages: 409 - 409