The impact of social media conversations on consumer brand choices Yizao LiuRigoberto A. Lopez OriginalPaper 29 August 2014 Pages: 1 - 13
Falling in love with brands: a dynamic analysis of the trajectories of brand love Tobias LangnerDaniel BrunsJohn R. Rossiter OriginalPaper 13 May 2014 Pages: 15 - 26
“Top 10” reasons: When adding persuasive arguments reduces persuasion Kimberlee WeaverStefan J. HockStephen M. Garcia OriginalPaper 04 June 2014 Pages: 27 - 38
To Groupon or not to Groupon: The profitability of deep discounts Benjamin EdelmanSonia JaffeScott Duke Kominers OriginalPaper 08 July 2014 Pages: 39 - 53
Variety-seeking as an emotional coping strategy for chronically indecisive consumers Hyewook G. JeongAimee Drolet OriginalPaper 07 May 2014 Pages: 55 - 62
Powerlessness following service failure and its implications for service recovery Jimmy WongJoshua D. NewtonFiona J. Newton OriginalPaper 05 June 2014 Pages: 63 - 75
Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market Charalampos SaridakisGeorge Baltas OriginalPaper 01 June 2014 Pages: 77 - 87
Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy Ji Hee SongHye Young KimJong-Ho Lee OriginalPaper 26 June 2014 Pages: 89 - 101
Managing sub-branding affect transfer: the role of consideration set size and brand loyalty Yi HeQimei ChenRuby P. Lee OriginalPaper 03 July 2014 Pages: 103 - 113
Assessing the enduring impact of influential papers Martin EisendDonald R. Lehmann OriginalPaper 16 August 2014 Pages: 115 - 129
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products Kristina KleinValentyna Melnyk OriginalPaper 19 August 2014 Pages: 131 - 142
Death-related publicity as informational advertising: evidence from the music industry Leif BrandesStephan NüeschEgon Franck OriginalPaper 17 August 2014 Pages: 143 - 157
Who is afraid of disposition of financial assets? The moderating role of regulatory focus in the disposition effect Young Doo KimYoung-Won Ha OriginalPaper 07 September 2014 Pages: 159 - 169
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements Felix SeptiantoLoren Pratiwi OriginalPaper 10 September 2014 Pages: 171 - 181
Brand-embedded interaction: a dynamic and personalized interaction for co-creation Yuna KimRebecca J. Slotegraaf OriginalPaper 05 March 2015 Pages: 183 - 193
Predicting new service adoption with conjoint analysis: external validity of BDM-based incentive-aligned and dual-response choice designs Nils WlömertFelix Eggers OriginalPaper 17 September 2014 Pages: 195 - 210