Volume 2, Issue 3 | Marketing Letters

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A Journal of Research in Marketing

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Volume 2, Issue 3

August 1991

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24 articles in this issue

Editorial

EditorialNotes Pages: 177 - 177
Editorial

EditorialNotes Pages: 177 - 177
Introduction to the special edition on consumer decision making and choice behavior
Don Lehmann
Jordan Louviere
EditorialNotes Pages: 179 - 179
Introduction to the special edition on consumer decision making and choice behavior
Don Lehmann
Jordan Louviere
EditorialNotes Pages: 179 - 179
Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions
Allan D. Shocker
Moshe Ben-Akiva
Prakash Nedungadi
OriginalPaper Pages: 181 - 197
Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions
Allan D. Shocker
Moshe Ben-Akiva
Prakash Nedungadi
OriginalPaper Pages: 181 - 197
Experimental analysis of choice
Richard R. Batsell
Jordan J. Louviere
OriginalPaper Pages: 199 - 214
Experimental analysis of choice
Richard R. Batsell
Jordan J. Louviere
OriginalPaper Pages: 199 - 214
Advances in computation, statistical methods, and testing of discrete choice models
Daniel McFadden
OriginalPaper Pages: 215 - 229
Advances in computation, statistical methods, and testing of discrete choice models
Daniel McFadden
OriginalPaper Pages: 215 - 229
Prospects and problems in modeling group decisions
Joel H. Steckel
Kim P. Corfman
James Shanteau
OriginalPaper Pages: 231 - 240
Prospects and problems in modeling group decisions
Joel H. Steckel
Kim P. Corfman
James Shanteau
OriginalPaper Pages: 231 - 240
Incorporating choice dynamics in models of consumer behavior
Leigh McAlister
Rajendra Srivastava
Russ Winer
OriginalPaper Pages: 241 - 252
Incorporating choice dynamics in models of consumer behavior
Leigh McAlister
Rajendra Srivastava
Russ Winer
OriginalPaper Pages: 241 - 252
Internal analysis of market structure: Recent developments and future prospects
Terry Elrod
OriginalPaper Pages: 253 - 266
Internal analysis of market structure: Recent developments and future prospects
Terry Elrod
OriginalPaper Pages: 253 - 266
A new clustering methodology for the analysis of sorted or categorized stimuli
Wayne S. Desarbo
Kamel Jedidi
Michael D. Johnson
OriginalPaper Pages: 267 - 279
A new clustering methodology for the analysis of sorted or categorized stimuli
Wayne S. Desarbo
Kamel Jedidi
Michael D. Johnson
OriginalPaper Pages: 267 - 279
Incorporating user costs in preference models for service alternatives
David A. Gautschi
Darius J. Sabavala
OriginalPaper Pages: 281 - 291
Incorporating user costs in preference models for service alternatives
David A. Gautschi
Darius J. Sabavala
OriginalPaper Pages: 281 - 291
The effects of market structure characteristics on competitive reaction intensity: A longitudinal analysis
Srinivas K. Reddy
Susan L. Holak
OriginalPaper Pages: 293 - 308
The effects of market structure characteristics on competitive reaction intensity: A longitudinal analysis
Srinivas K. Reddy
Susan L. Holak
OriginalPaper Pages: 293 - 308
Direct regression, reverse regression, and covariance structure analysis
Claes Fornell
Byong-Duk Rhee
Youjae Yi
OriginalPaper Pages: 309 - 320
Direct regression, reverse regression, and covariance structure analysis
Claes Fornell
Byong-Duk Rhee
Youjae Yi
OriginalPaper Pages: 309 - 320