HEV Choice Models as a Search Engine for the Specification of Nested Logit Tree Structures David A. Hensher OriginalPaper Pages: 333 - 343
Reexamining Masculinity, Femininity,and Gender Identity Scales Kay M. PalanCharles S. AreniPamela Kiecker OriginalPaper Pages: 357 - 371
The Development and Use of a Regret Experience Measure to Examine the Effects of Outcome Feedback on Regret and Subsequent Choice Elizabeth H. CreyerWilliam T. Ross Jr. OriginalPaper Pages: 373 - 386
Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness Cristel Antonia RussellChristopher P. Puto OriginalPaper Pages: 393 - 407
Development of Industruct: A Scale for the Measurement of Perceptions of Industry Structure Anthony PecotichJohn HattieLi Peng Low OriginalPaper Pages: 403 - 416