Abstract
The development of INDUSTRUCT, an instrument designed to measure perceptions of industry structure based on Porter's five competitive forces formulation, is described. A seven-step procedure based on psychometric principles was used in the process. The results indicate that a valid five dimensional scale can be defined and an instrument developed to provide a satisfactory basis for implementation in future theory testing.
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Pecotich, A., Hattie, J. & Low, L.P. Development of Industruct: A Scale for the Measurement of Perceptions of Industry Structure. Marketing Letters 10, 403–416 (1999). https://doi.org/10.1023/A:1008174623201
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DOI: https://doi.org/10.1023/A:1008174623201