1. Internal Marketing at Continental Airlines: Convincing Employees that Management Knows Best

   • Ashutosh Prasad
   • Erin Steffes

   OriginalPaper Pages: 75 - 89

2. Shopping Style Segmentation of Consumers

   • Purushottam Papatla
   • Amit Bhatnagar

   OriginalPaper Pages: 91 - 106

3. The Effect of Single and Dual Sales Targets on Sales Call Selection: Quota versus Quota and Bonus Plan

   • Richard G. Mcfarland
   • Goutam N. Challagalla
   • Michael J. Zenor

   OriginalPaper Pages: 107 - 120

4. Changing Perceptions and Changing Behavior in Customer Relationships

   • Peter C. Verhoef
   • Philip Hans Franses
   • Bas Donkers

   OriginalPaper Pages: 121 - 134

5. A Guadagni-Little Likelihood Can Have Multiple Maxima

   • Eric T. Anderson

   OriginalPaper Pages: 135 - 150