Volume 26, Issue 3

Search all Information Systems Frontiers articles

June 2024

Special Issue on The Next ‘Deep’ Thing in X to Z Marketing: An Artificial Intelligence Driven Approach

Issue Editors:

Vincent Charles,
Nripendra P. Ranab,
Ilias O. Pappas,
Morten Kamphaug,
Keng Siau,
Kenth Engø-Monsen

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19 articles in this issue

The Next ‘Deep’ Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach
Vincent Charles
Nripendra P. Rana
Kenth Engø-Monsen
EditorialNotes 23 December 2023 Pages: 851 - 856
MarkBot – A Language Model-Driven Chatbot for Interactive Marketing in Post-Modern World
Amit Kumar Kushwaha
Arpan Kumar Kar
OriginalPaper 30 August 2021 Pages: 857 - 874
Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study
Robin M. Gubela
Stefan Lessmann
Björn Stöcker
OriginalPaper Open access 02 June 2022 Pages: 875 - 898
Cognitive Chatbot for Personalised Contextual Customer Service: Behind the Scene and beyond the Hype
Rajat Kumar Behera
Pradip Kumar Bala
Arghya Ray
OriginalPaper 09 July 2021 Pages: 899 - 919
Enablers and Inhibitors of AI-Powered Voice Assistants: A Dual-Factor Approach by Integrating the Status Quo Bias and Technology Acceptance Model
Janarthanan Balakrishnan
Yogesh K. Dwivedi
Frederic Boy
OriginalPaper Open access 15 October 2021 Pages: 921 - 942
Impact of Digital Assistant Attributes on Millennials’ Purchasing Intentions: A Multi-Group Analysis using PLS-SEM, Artificial Neural Network and fsQCA
Manu Sharma
Sudhanshu Joshi
Anil Kumar
OriginalPaper 23 September 2022 Pages: 943 - 966
Assessing the Implementation of AI Integrated CRM System for B2C Relationship Management: Integrating Contingency Theory and Dynamic Capability View Theory
Sheshadri Chatterjee
Patrick Mikalef
Hatice Kizgin
OriginalPaper Open access 22 April 2022 Pages: 967 - 985
CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis
Arash Khalili Nasr
Mona Rashidirad
Ashkan Salehi Sadaghiani
OriginalPaper 02 June 2022 Pages: 987 - 1004
Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment
Ana Isabel Canhoto
Brendan James Keegan
Maria Ryzhikh
OriginalPaper Open access 14 January 2023 Pages: 1005 - 1024
Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective
Brendan James Keegan
Denis Dennehy
Peter Naudé
OriginalPaper Open access 26 May 2022 Pages: 1025 - 1039
Motivators and Inhibitors for Business Analytics Adoption from the Cross-Cultural Perspectives: A Data Mining Approach
Hokey Min
Bih-Ru Lea
OriginalPaper 08 May 2023 Pages: 1041 - 1062
Service Re-Selection for Disruptive Events in Mobile Environments: A Heuristic Technique for Decision Support at Runtime
Michael Bortlik
Bernd Heinrich
Daniel Lohninger
OriginalPaper Open access 09 May 2023 Pages: 1063 - 1090
Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions
Rahul Kumar
Shubhadeep Mukherjee
Nripendra P. Rana
OriginalPaper Open access 24 May 2023 Pages: 1091 - 1108
Organizational Learning from Cybersecurity Performance: Effects on Cybersecurity Investment Decisions
Faheem Ahmed Shaikh
Mikko Siponen
OriginalPaper Open access 27 May 2023 Pages: 1109 - 1120
Examining the Acceptance of Blockchain by Real Estate Buyers and Sellers
William Yeoh
Angela Siew Hoong Lee
Yue Han
OriginalPaper Open access 01 June 2023 Pages: 1121 - 1137
Knowledge Sharing in an Insurance Collaborative Supply Chains Network: A Social Network Perspective
Ramona-Diana Leon
Raúl Rodríguez-Rodríguez
Josefa Mula
OriginalPaper 14 June 2023 Pages: 1139 - 1159
An Overarching Conceptual Framework for ICT-enabled Responsive Governance
Amit Anand Tiwari
Samrat Gupta
Renu Agarwal
OriginalPaper 29 June 2023 Pages: 1161 - 1182
When to Target Customers for Helpful Reviews: The Evolution of Consumers’ Product Evaluations with Product Exposure
Cong Zhang
Atish P. Sinha
Yang Wang
OriginalPaper 06 July 2023 Pages: 1183 - 1199
A Framework of Environmental, Personal, and Behavioral Factors of Adult Learning in Online Communities of Practice
Adam Abedini
Babak Abedin
Didar Zowghi
OriginalPaper Open access 11 July 2023 Pages: 1201 - 1218

Volume 26, Issue 3

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