Volume 191, Issue 4

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May 2024

Special Issue on Ethical Consumerism in Emerging Markets: Opportunities and Challenges

Issue Editors:

Smirti Kutaula,
Alvina Gillani,
Diana Gregory-Smith,
Boris Bartikowski

11 articles in this issue

Ethical Consumerism in Emerging Markets: Opportunities and Challenges
Smirti Kutaula
Alvina Gillani
Boris Bartikowski
Original Paper Open access 29 April 2024 Pages: 651 - 673
Ethical Pursuit or Personal Nirvana? Unpacking the Practice of Danshari in China
Charis X. Li
Xiao-xiao Liu
Songyin Cai
Original Paper 27 March 2024 Pages: 675 - 695
Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism
Verma Prikshat
Parth Patel
Ashish Malik
Original Paper 25 April 2024 Pages: 697 - 711
How Sustainable Luxury Influences Product Value Perceptions and Behavioral Intentions: A Comparative Study of Emerging vs. Developed Markets
Victoria-Sophie Osburg
Vignesh Yoganathan
Hongfei Liu
Original Paper 25 April 2024 Pages: 713 - 738
Marketing to Bottom-of-the-Pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers
Reetika Gupta
Deepa Chandrasekaran
Tanvi Gupta
Original Paper 19 April 2024 Pages: 739 - 755
Are We Becoming More Ethical Consumers During the Global Pandemic? The Moderating Role of Negotiable Fate Across Cultures
Junjun Cheng
Yimin Huang
Bo Chen
Original Paper 11 April 2024 Pages: 757 - 776
Bringing Ethical Consumption to the Forefront in Emerging Markets: The Role of Product Categorization
Ali Besharat
Gia Nardini
Rhiannon MacDonnell Mesler
Original Paper 14 April 2024 Pages: 777 - 792
Ethical Consumers and Low-Income Sellers on China’s Reward-Based Crowdfunding Platforms: Are Poverty Alleviation Campaigns More Successful?
Chao Xing
Yuming Zhang
David Tripe
Original Paper 25 March 2024 Pages: 793 - 810
To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market—India
Sunanda Nayak
Vijay Pereira
Pawan Budhwar
Original Paper 02 April 2024 Pages: 811 - 835
Energizing Ethical Recycling Intention Through Information Publicity: Insights from an Emerging Market Economy
Khalid Mehmood
Yaser Iftikhar
Hina Rehman
Original Paper 15 April 2024 Pages: 837 - 863
Mediating Role of Cultural Values in the Impact of Ethical Ideologies on Chinese Consumers’ Ethical Judgments
Ricky Y. K. Chan
Piyush Sharma
Ashish Malik
Original Paper Open access 24 March 2024 Pages: 865 - 884

Volume 191, Issue 4

Ethical Consumerism in Emerging Markets: Opportunities and Challenges

Ethical Pursuit or Personal Nirvana? Unpacking the Practice of Danshari in China

Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism

How Sustainable Luxury Influences Product Value Perceptions and Behavioral Intentions: A Comparative Study of Emerging vs. Developed Markets

Marketing to Bottom-of-the-Pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers

Are We Becoming More Ethical Consumers During the Global Pandemic? The Moderating Role of Negotiable Fate Across Cultures

Bringing Ethical Consumption to the Forefront in Emerging Markets: The Role of Product Categorization

Ethical Consumers and Low-Income Sellers on China’s Reward-Based Crowdfunding Platforms: Are Poverty Alleviation Campaigns More Successful?

To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market—India

Energizing Ethical Recycling Intention Through Information Publicity: Insights from an Emerging Market Economy

Mediating Role of Cultural Values in the Impact of Ethical Ideologies on Chinese Consumers’ Ethical Judgments

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