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Ethnic Differences in Breast Cancer Prevention Information-Seeking Among Rural Women: Will Provider Mobile Messages Work?

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Abstract

Although growing research supports cancer survivor information-seeking, little is known about breast cancer prevention information-seeking among women. The purpose of the study was to examine differences in breast cancer risk factor knowledge, information sources, and desired mobile messages among Hispanic and non-Hispanic rural women. Women were recruited to complete a survey at an imaging center during a mammography screening visit. A total of 156 women (mean age = 61, SD = 12.07) completed the survey. Breast cancer risk factor knowledge was significantly higher for non-Hispanic women compared to Hispanic women (p = .035). Television, magazines, and Internet were the most frequent information sources. Providers were the most frequent interpersonal information source. Nearly 87 % used cell phones and 47 % used texting. Hispanic women were more likely to desire breast cancer prevention cell voice messages (p < .001) and text messages (p = .001) compared to non-Hispanic women. No significant differences were found for text appointment reminders by ethnicity. Health educators and clinicians must promote mobile messages for Hispanics and non-Hispanics for mammography adherence, breast cancer prevention education, and best practices to manage screening appointments.

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Acknowledgments

The authors acknowledge the Alamogordo Imaging Center as committed partners in this study.

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Authors and Affiliations

  1. Department of Public Health Sciences, New Mexico State University, MSC 3HLS, P.O. Box 30001, Las Cruces, NM, 88003, USA

    Cynthia Kratzke & Susan Wilson

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  1. Cynthia Kratzke
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  2. Susan Wilson
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Correspondence to Cynthia Kratzke.

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Kratzke, C., Wilson, S. Ethnic Differences in Breast Cancer Prevention Information-Seeking Among Rural Women: Will Provider Mobile Messages Work?. J Canc Educ 29, 541–547 (2014). https://doi.org/10.1007/s13187-013-0576-8

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  • DOI: https://doi.org/10.1007/s13187-013-0576-8

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