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A customised virtual reality shopping experience framework based on consumer behaviour: 3DR3CO

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Abstract

This paper explores the diverse techniques used by brick-and-mortars and e-commerce platforms through interactive content to trigger emotional responses that bolster purchase intentions. Due to a saturated and competitive market both entities are constantly in search of novel technologies to overcome limitations and distinguish themselves. The continual development of virtual reality (VR) solutions, makes it a perfect platform to develop a synergy between e-commerce and brick-and-mortar channels. The research analysis in this work highlights the main motivational drivers of consumer behaviour and how a personalised VR shopping solution can be used to promote purchasing. This work proposes a framework that incorporate a set of VR solutions to gain consumer insight through consumer interaction analysis in a VR shop (v-commerce). This framework contributes to the identification of consumer preferences and early stage design insights to personalise the VR shopping experience to entice purchase intentions.

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Authors and Affiliations

  1. Laboratoire de Conception de Produits et Innovation, Arts et Métiers ParisTech, 151 boulevard de l’Hôpital, 75013, Paris, France

    Alaa Elboudali, Améziane Aoussat & Fabrice Mantelet

  2. DIAKSE, 157 Boulevard Macdonald, 75019, Paris, France

    Julien Bethomier & Florian Leray

Authors
  1. Alaa Elboudali
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  2. Améziane Aoussat
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  3. Fabrice Mantelet
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  4. Julien Bethomier
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  5. Florian Leray
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Correspondence to Alaa Elboudali.

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Elboudali, A., Aoussat, A., Mantelet, F. et al. A customised virtual reality shopping experience framework based on consumer behaviour: 3DR3CO. Int J Interact Des Manuf 14, 551–563 (2020). https://doi.org/10.1007/s12008-020-00645-0

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