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A tribute to forty years of top-level marketing research

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Abstract

This issue marks the beginning of the 40th volume of the Journal of the Academy of Marketing Science. The thicker-than-usual issue is designated as the 40th Anniversary Issue of the Journal. To commemorate the Journal’s anniversary, the collection of cutting-edge and innovative research articles in this issue addresses all of the broad topics in marketing (i.e., marketing strategy, consumer behavior, modeling, public policy, and methods/methodology) to exemplify the breadth of the Journal’s scope. In this spirit, our introduction to the 40th Anniversary Issue briefly provides (1) an overview of JAMS and some tidbits about the Journal, (2) a section on the impact of JAMS, (3) a description of the 11 articles in the issue, and (4) some concluding thoughts. Overall, JAMS has had remarkable impact in the field of marketing for four decades, escalating in the last two decades to become a top tier journal for the marketing professorate. By some accounts, some 500 of the roughly 1,500 JAMS articles published to date have made a remarkably high impact in the field of marketing (and social sciences). The incredible slate of authors contributing to the Anniversary Issue is a testament to the Journal’s standing in the field.

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Authors and Affiliations

  1. The Eli Broad Professor of Marketing and International Business, The Eli Broad College of Business, Michigan State University, East Lansing, MI, 48824, USA

    G. Tomas M. Hult

  2. University Distinguished Professor of Marketing, Bill Daniels Professor of Business Ethics, Anderson School of Management, University of New Mexico, Albuquerque, NM, 87131, USA

    O. C. Ferrell

Authors
  1. G. Tomas M. Hult
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  2. O. C. Ferrell
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Correspondence to G. Tomas M. Hult.

Additional information

G. Tomas M. Hult is the Editor-in-Chief of the Journal of the Academy of Marketing Science and O. C. Ferrell is the Vice President of Publications for the Academy of Marketing Science. AMS is the owner of JAMS, and Springer is its publisher.

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Hult, G.T.M., Ferrell, O.C. A tribute to forty years of top-level marketing research. J. of the Acad. Mark. Sci. 40, 1–7 (2012). https://doi.org/10.1007/s11747-011-0294-x

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  • DOI: https://doi.org/10.1007/s11747-011-0294-x

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